Search Engine Optimization (SEO)

ComputerWerks has a team of qualified San Diego SEO experts that can help your company establish itself as a leader in your specific industry, increase its online presence and build a long-term search engine optimization strategy in the non-pay per click search engines such as Yahoo, Google, MSN, AOL, etc. With our expert SEO services and San Diego SEO marketing techniques we are sure to increase search engine visibility and generate more sales/leads through free search engine traffic.

Did you know between 85% to 90% of all web site traffic comes from the search engines and directories. Just because your site is listed in the search engines won’t mean that your customers can find it. Our San Diego SEO marketing services and strategies are designed to give the search engines what they want and need in order to find your site among your competitors and other sites related to your category. Our techniques and strategies differ from many other San Diego SEO companies. ComputerWerks has built a solid San Diego SEO Company while maintaining a certified expert SEO staff.

Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science, since it is applying creative techniques to an in-depth study of the search engines and directories.

ComputerWerks is committed to meeting the search engine optimization & positioning. Our goal will be to meet your search engine optimization and marketing goals thoroughly and professionally. We are San Diego’s SEO Experts.

ComputerWerks can also develop highly customized advertising/marketing solutions to match your business needs. Give your business what it needs in 2011 and that’s a great online presence. At ComputerWerks we take the time to make sure the project is done right the first time. We assign our professional San Diego web designers, SEO Specialist and developers for your project who will be able serve you on a personal basis. With our staff of San Diego Web Designers, San Diego SEO Experts, we assure you that your package will arrive on time while meeting or exceeding your standards.

  • At ComputerWerks we like to point out that we are experts in the SEO industry. Our San Diego SEO Experts have worked with many different companies in achieving top search engine rankings for their websites. We specialize in many different services and differ from many different SEO companies in San Diego. One of the main reasons ComputerWerks is a San Diego SEO expert company is because we are a full web solutions company, not only do we offer complete SEO packages but we also have online marketing solutions for your business. Take a look at the list below to see what is included in our SEO packages. (remember most SEO companies do not include as many on-page/off-page SEO strategies as we do)

SEO Packages

Our SEO Packages aim to:

  • Increase brand awareness in your specific industry
  • Increase local search traffic
  • Increase site traffic organically
  • Increase back link popularity
  • Increase overall lead in sales via the website

ComputerWerks has created a proven strategy that has the ability to get many web sites to the top of search engines. Through careful keyword research and competitive analysis, our staff will optimize your website so that it is search engine friendly and attracts the desired searchers.

ComputerWerks will provide your company with SEO copy writing and optimization services, managed by a professional staff that is backed by years of professional experience in search engine marketing, website design, and graphic design. All recommendations should be implemented in accordance with ComputerWerks specifications, and best-case results are dependent through on going maintenance.

Stage 1 – Program Set-Up and Initial Optimization

  • Creation of benchmark rankings and back link report.
  • Search engine submissions.
  • Detailed analysis of each site page and in-depth keyword opportunity research.
  • ComputerWerks will research and develop keywords/phrases, intended to drive qualified traffic. These keywords will target your specific industry, including your clients major competitors.
  • ComputerWerks will then review the list of appropriate keywords with the client and make adjustments as necessary.
  • Preliminary keyword assignments and on-page optimization.
  • 30 days to research, build, submit and implement proposed optimization strategy for your website.
  • Analyze statistics from Google Analytics and other web tools to determine most successful keywords.

Stage 2

  • Upon completion of phase one, layout detailed, ongoing optimization plan will be implemented to maximize optimization and increase traffic to your site.
  • Finalize keyword assignments and on-page optimization
  • Delivery of client approved link request letters and web masters to contact for submissions.
  • Creation of back link goals list. Identify every web page your sites should aim to be listed on.
  • Directory submissions.
  • Begin ongoing link building campaign.

Stage 3

  • Thoroughly review competing websites to ensure best-in-class optimization is in place.
  • Strategic and intensive back link building.
  • Continue to work closely with client for optimal results

Ongoing Optimization and Maintenance

  • Analyze data, optimizing code, content and keywords.
  • Monthly SEO ranking reports to monitor success.
  • Repairs, based on downward or stagnant trends found in ongoing rank report monitoring.
  • Competitive research, ensuring optimal rankings.
  • Article writing and distribution

Please Note: Each SEO plan is based on these guidelines. Each package varies in time and features included.

 

Graphic Design Services

 

SEO Package Rates

No Long Term Contracts! All SEO Packages are billed month-month

Local SEO
Standard SEO
Professional SEO
San Diego Web Site Design Basic Package

Ideal for small/medium sized business that want to target a local city’s market. Usually competition level is low-medium. Great for local service/retail business that want an online presence. We achieve top search engine rankings! Be found on the first page of Google for the word/phrase that relates closely to your geographical location and service/product (i.e. San Diego Car Wash, Portland Dog Groomers).

Set-up & Site Analysis

Keyword Research and Analysis

Competition Analysis

Current Ranking Report

Backlinks Report

Content Report


On-Site Optimization

Title Tag Optimization

Header Tag Optimization

Body Text Optimization


Off-Site Optimization

50 High Quality Link/Backlink Building

1 Video Submission

Manual Search Engine Submission

Google Maps & Local Directories

1 Customer Review Submission

10 Directory Submissions


Analytics & Reporting

Google Analytics Setup and Monitoring

Monthly Google Ranking & Keyword Reports

 

San Diego Web Site Design Standard Package

This plan is also ideal for small to medium sized business that want to gain a more significant online presence. This plan is necessary for business that have medium-high search engine competition. Great for targeting local-broad keywords/phrases. (i.e. Special Camping Gear, Houston BBQ House)

Set-up & Site Analysis

Keyword Research and Analysis

Competition Analysis

Current Ranking Report

Backlinks Report

Content Report


On-Site Optimization

Title Tag Optimization

Header Tag Optimization

Body Text Optimization

Blog Creation

Sitemap Creation


Off-Site Optimization

100 High Quality Link/Backlink Building

3 Video Submission

Manual Search Engine Submission

Google Maps & Local Directories

3 Customer Review Submission

30 Directory Submissions

Article Submissions

5 Blog/Forum Posting

Social Networking/Web 2.0


Analytics & Reporting

Google Analytics Setup and Monitoring

Monthly Google Ranking & Keyword Reports

San Diego Web Site Design Premium Package

This plan is created for medium-large sized business that are ready to take there business to the next level through an in-depth search engine optimization plan. This plan can be used for local business targeting geographical based keyword terms/phrases or business that sell products/services on a world-wide level.

Set-up & Site Analysis

Keyword Research and Analysis

Competition Analysis

Current Ranking Report

Backlinks Report

Content Report


On-Site Optimization

Title Tag Optimization

Header Tag Optimization

Body Text Optimization

Blog Creation

Sitemap Creation

Robots.txt Creation


Off-Site Optimization

200 High Quality Link/Backlink Building

6 Video Submission

Manual Search Engine Submission

Google Maps & Local Directories

6 Customer Review Submission

50 Directory Submissions

Article Submissions

15 Blog/Forum Posting

Social Networking/Web 2.0


Analytics & Reporting

Google Analytics Setup and Monitoring

Monthly Google Ranking & Keyword Reports

PPC Management

Ongoing Web site Optimization

 

Why Your Company Needs a San Diego SEO Expert

There are many reasons your web site needs a San Diego SEO consultant to help your internet site accomplish more.

Many individuals will attempt and go it alone within the SEO process as well as in virtually all cases this is an wrong choice and doesn't yield the results for the website inside the search engines like Google that a SEO expert could get you.

If you are seriously considering doing your websites optimization yourself you should ask yourself the subsequent questions:

1.Exactly how valuable is your time?

As a small business owner your time and energy is very precious and isn't normally most effective spent attempting to optimize your web site, it is normally much better spent operating your company. Many website owners think that they are going to save money through optimizing their website but this hardly ever happens to be the situation. SEO is a time consuming as well as complicated process and should not be undervalued, and of course if you're investing of all this time trying to be a search engine optimization consultant in addition to optimizing your website, who’s running your company?

2.Have you got the skill sets?

Optimizing an internet site is really a complicated process and not something that can only be acquired and learnt in five minutes. There are hundreds of criteria that the search engines will use to analyze websites and a good San Diego SEO expert will be familiar with every one of them.

3.Is it possible to understand it properly?

This is where most do it your sellers get it wrong and getting it wrong when it comes to search engine optimization can be a huge issue. Just about every great SEO consultant knows that there are specific pitfalls that must definitely be prevented no matter what. If you do not know what you are carrying out and produce the mistake of falling foul to at least one of these may pitfalls then your website may go from hero to absolutely nothing and then your website ultimately ends up suspended on the search engines like google.

4.Aren’t people biased?

Most web owners tend to be biased and think they are fully aware of what's best with regards to their website but this often results in many issues such as the age old problem of the inability to view the wood for the trees. One of the primary issues comes in choosing keywords since the keywords and phrases individuals search for are typically not the keywords website owners believe them to be. An SEO consultant knows this and will ensure the right keywords are used rather than disregarded.

5.Are you able to keep it up?

Search engine optimization is an ongoing process of testing, testing and optimizing. It's not at all something that can be carried out one time and left alone so you need to ensure you are in it in the future.

The bottom line is that if you are knowledgeable about your company and your search engine marketing campaign you will need a professional SEO consultant.


What Is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a web page or business in search engines via the "natural" or unpaid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

SEO vs PPC

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FINDING YOUR KEYWORDS:

Before you can begin any search engine marketing campaign, we must carefully select the right search terms to target. It’s important to note that Google ranks PAGES, not WEBSITES. Meaning that each page of your website must be targeting its own keywords.

ComputerWerks Web Solutions engages in some of the most detailed keyword research available in the industry today. Our in-depth analysis covers the following attributes of each keyword:

* Total Searches – Average number of people who search for this keyword daily.
* SEO Traffic (SEOT) – The maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve.
* Trends – Indicates monthly traffic trends for a particular keyword.
* Adwords Traffic (AWT) – the total daily traffic (clicks) that a #1 ranked Google Advertiser for a keyword might expect to receive from their ads.
* Adwords CTR (AWCTR) – The percentage of people who click on the #1 ranked advertiser in Google (AWT) as a percentage of total traffic for a keyword.
* Adwords CPC (AWCPC) – An indication of what you might expect to pay to be the #1 ranked advertiser for a particular keyword in Google.
* SEO Comp (SEOC) – The total number of web pages globally that mention a specific keyword term, in the same (phrase) word order, in Google's index.
* Title Comp (SEOTC) – the total number of web pages globally that mention all of the words in a keyword term in the title of the page.
* Title/Comp (SEOTCR) – this is the ratio of SEOTC to SEOC. A low score can indicate weak competition in a market.
* Adwords Comp (AWC) – represents the number of advertisers bidding on a keyword (worldwide), and how this compares to other keywords.
* OCI – An indicator of the chances that someone searching for a keyword is looking to buy as opposed to browsing for information.
* Adwords Value (AWV) – The total daily value of traffic (and also the costs) a #1 ranked Google Adwords advertiser might expect to receive if advertising for a keyword. (AWV= AWT x AWCPC)
* SEO Value (SEOV) – The total value of traffic that a web-site that ranked #1 for a keyword in Google. It's value is an indicator of the value of a keyword market. (SEOV = SEOT x AWCPC)

Keyword Research

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FIXING YOUR WEBPAGES:

As an Internet marketing strategy, ComputerWerks Web Solutions considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

On Page Optimization

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THE MARKETING STRATEGY:

ComputerWerks Web Solutions uses a propriety strategy that we like to call “Groundswell”. When a company uses the Groundswell technique they are essentially mimicking the natural behavior of the Internet when buzz about a topic is occurring….

Let’s say the iPhone 4 launches. First of all, you will see major news and press releases reporting about the launch. Following this, blogs and forums show increased activity about iPhones, and you will also see social media sites like Facebook and Twitter have increased activity on the discussion of iPhones.

When this happens, Google has no choice but to put iPhone’s main site on the #1 ranking every time people search for the iPhone. It is illogical to have other sites at the #1 ranking.

What we are going to do in this strategy is to simulate this type of breaking news and increased activity. Google sees the web from a collective point of view. We want Google to catch the idea that our client’s site is the main focus for this keyword and that everyone searching for the keyword must be looking for our client’s site. When this happens, our client’s rank will improve substantially and in some cases, instantly (if you do this on a VERY large scale).

This is the reason why we always start campaigns with a press release.

THE “GROUNDSWELL” PROCESS:
-Press Release to well over 100+ Internet news agencies. (The press may even end up at Google’s News and Yahoo! News.)

-Hire bloggers and submit original articles to begin discussions and reviews of your site.

-Commence blog commenting, forum discussions, and forum profiles. Begin conversation on Twitter.

All of this is done to mimic the Internet’s behavior when a topic is heated and much discussion is happening.

Affordable Website Design
Are you looking for high quality, professional, and affordable website design? Look no further! ComputerWerks offers complete website solutions for your small-large business. Our professional website designers will guarantee that you will be satisfied with your design. Take a look below to see what we have to offer.
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Search Engine Optimization
ComputerWerks has a team of qualified San Diego SEO experts that can help your company establish itself as a leader in your specific industry, increase its online presence and build a long-term search engine optimization strategy in the non-pay per click search engines such as Yahoo, Google, MSN, AOL, etc.
Read more...

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ComputerWerks Web Solutions
San Diego, CA
Email:computerwerks@ymail.com
Phone: (619) 288-8850